VP of Marketing
New
S
SureifyB2B SaaS Insurtech
Remote - USAFull-TimeVp
Salary210,000 - 250,000 USD per year
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Job Details
- Experience
- 12+ years
- Required Skills
- SalesforceHubSpot
Requirements
- 12+ years of experience in B2B SaaS marketing, preferably within enterprise software, insurtech, fintech, or regulated industries.
- Proven success leading both strategic marketing initiatives and hands-on execution in high-growth environments.
- Experience partnering closely with Sales and Account Management organizations to drive measurable business outcomes.
- Strong understanding of modern demand generation, account-based marketing, lifecycle marketing, and brand development.
- Demonstrated ability to build and scale marketing functions with lean teams and limited resources.
- Strong operational mindset with experience managing budgets, forecasting, KPIs, and marketing analytics.
- Exceptional communication, storytelling, and presentation skills.
- Experience leading creative direction and brand strategy across multiple channels.
- Collaborative leadership style with the ability to influence across departments and executive stakeholders.
- Familiarity with Salesforce, HubSpot, and modern marketing technology platforms.
Responsibilities
- Develop and execute a comprehensive marketing strategy aligned with company growth objectives and revenue goals.
- Partner closely with the Chief Customer Officer and Sales leadership to drive pipeline generation, account expansion, customer engagement, and market positioning.
- Serve as the strategic steward of the Sureify brand, ensuring consistency across messaging, visual identity, thought leadership, events, digital channels, and customer experiences.
- Lead demand generation initiatives across inbound, outbound, ABM, partner marketing, events, and digital campaigns.
- Own marketing operations, planning, forecasting, budgeting, reporting, and KPI measurement with a strong focus on efficiency and ROI.
- Translate company strategy and product direction into compelling market narratives and differentiated positioning.
- Oversee development of marketing content, sales enablement materials, website strategy, customer communications, and product marketing assets.
- Act as a player-coach leader for a small team of marketing professionals and agency partners, balancing leadership, mentorship, and direct execution.
- Drive cross-functional alignment between Marketing, Sales, Product, Account Management, and Executive Leadership.
- Lead creative direction for campaigns, content, brand evolution, and market presence.
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