- Develop and execute a comprehensive marketing strategy aligned with company growth objectives and revenue goals.
- Partner closely with the Chief Customer Officer and Sales leadership to drive pipeline generation, account expansion, customer engagement, and market positioning.
- Serve as the strategic steward of the Sureify brand, ensuring consistency across messaging, visual identity, thought leadership, events, digital channels, and customer experiences.
- Lead demand generation initiatives across inbound, outbound, ABM, partner marketing, events, and digital campaigns.
- Own marketing operations, planning, forecasting, budgeting, reporting, and KPI measurement with a strong focus on efficiency and ROI.
- Translate company strategy and product direction into compelling market narratives and differentiated positioning.
- Oversee development of marketing content, sales enablement materials, website strategy, customer communications, and product marketing assets.
- Act as a player-coach leader for a small team of marketing professionals and agency partners, balancing leadership, mentorship, and direct execution.
- Drive cross-functional alignment between Marketing, Sales, Product, Account Management, and Executive Leadership.
- Lead creative direction for campaigns, content, brand evolution, and market presence.
SalesforceHubSpot