Senior Marketing Manager - Integrated Campaigns
A
Apollo.ioB2B SaaS
Remote, United StatesFull-TimeManager
Salary183,100 - 263,200 USD per year
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Job Details
- Experience
- 6+ years
- Required Skills
- Project ManagementData analytics
Requirements
- 6+ years of experience in B2B marketing with focus on integrated campaigns and demand generation.
- Prior experience managing a team.
- Deep functional expertise in email and lifecycle marketing.
- Demonstrated experience using webinars as demand drivers.
- Highly analytical with experience using data to guide campaign strategy and messaging.
- Strong project management skills to handle multiple campaigns in parallel.
- Clear communication skills with the ability to align cross-functional teams.
Responsibilities
- Translate corporate brand story and product roadmap into multi-channel campaign strategies.
- Design and execute campaign narratives across email, webinars, and digital channels.
- Lead content strategy for demand generation in partnership with content/product marketing teams.
- Manage and develop 2 direct reports, setting clear priorities and coaching.
- Define success metrics (leads, MQLs, pipeline influence) and provide performance readouts.
- Establish repeatable processes and playbooks for campaign planning and retrospectives.
- Partner with lifecycle and operations teams for marketing automation execution.
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