Senior Field Marketing Manager
New
USFull-TimeManager
Salary120,000 - 150,000 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- Microsoft Power BISalesforceData analytics
Requirements
- 7+ years of experience in B2B marketing, with a strong focus on field marketing, demand generation, or account-based marketing
- Proven track record of generating pipeline and revenue from existing customer bases in enterprise environments
- Experience executing integrated, multi-channel marketing campaigns tied directly to business outcomes
- Strong collaboration skills with Sales, Account Management, and partner organizations
- Data-driven mindset with experience using CRM and analytics tools such as Salesforce, Power BI, or intent platforms like 6sense
- Experience in enterprise SaaS, digital experience platforms, or technology modernization programs strongly preferred
- Strong ability to operate in pipeline reviews, account planning sessions, and revenue-focused discussions
- Strategic yet hands-on approach with ability to move from segmentation strategy to campaign execution
- Strong communication, storytelling, and stakeholder management skills
Responsibilities
- Own and execute the install base marketing strategy for North America, with direct accountability for pipeline and revenue growth from existing customers
- Segment and prioritize the customer base based on migration readiness, product usage, and growth potential to drive targeted marketing programs
- Design and deliver integrated, multi-channel campaigns focused on accelerating cloud migration and generating qualified sales pipeline
- Lead field marketing initiatives including events, roundtables, webinars, and account-based marketing programs tailored to high-value segments
- Collaborate closely with Sales, SDRs, Account Management, and partners to align account strategies and drive pipeline conversion
- Leverage intent data and analytics to identify expansion opportunities and optimize targeting strategies
- Build and optimize programs that drive cross-sell and upsell opportunities across enterprise accounts
- Own performance reporting including pipeline generation, influenced revenue, conversion rates, and ROI across all programs
- Establish closed-loop feedback processes with sales teams to continuously refine messaging, targeting, and execution
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