Associate Director, Customer Marketing & Education

New

Muck RackSaaS, Public Relations

Remote (United States, Canada)Full-TimeManager

Salary not disclosed

Apply NowOpens the employer's application page

Job Details

8+ years of experience in customer marketing, lifecycle marketing, growth or related roles in a B2B SaaS or technology company.
Proven success owning or influencing post-sale metrics such as adoption, retention, expansion or net revenue retention.
Strong understanding of customer lifecycle strategy, segmentation and behavior-driven marketing.
Experience building or scaling customer education, onboarding or product adoption programs.
Demonstrated ability to manage and develop a high-performing team.
Strong balance of strategic thinking and execution.
Experience partnering cross-functionally with Product, Sales, Customer Success and Enablement.
Experience working with modern marketing and customer engagement tools such as Intercom, marketing automation platforms, CRM systems (e.g. Salesforce) and analytics tools.
Strong communicator who can connect product usage to customer value and business outcomes.
Analytical and data-driven approach to measuring impact.

Own the post-sale lifecycle strategy across onboarding, adoption, retention, expansion and advocacy.
Shape and drive expansion strategy by identifying growth opportunities and guiding programs.
Own the product adoption strategy by defining key usage behaviors and operationalizing adoption metrics.
Set the vision for scalable learning programs, including webinars, courses and resource hubs.
Own the end-to-end advocacy strategy, guiding programs for reviews, case studies and customer references.
Establish and lead a voice of the customer program to inform Product, Marketing and leadership decisions.
Lead and inspire a high-performing team through coaching and professional growth development.

View Full Description & ApplyYou'll be redirected to the employer's site