- Lead clients to develop and deploy breakthrough brand strategies
- Understand and lead activation of resources to execute brand strategies via an omnichannel approach
- Lead with a point of view and actively listen to drive alignment
- Participate in strategic client meetings
- Perform landscape assessments (market opportunity, competitive, clinical, customer segments)
- Identify and define unmet needs and unexpected insights
- Develop brand planning structures (platform, personality, positioning)
- Design and moderate strategic working sessions with clients
- Support creative teams throughout development
- Support client market research and generate actionable insights
SEOMarket ResearchCRM