Associate Director, Engagement Strategy
New
O
Omnicom HealthHealthcare Communications
Location: RemoteFull-TimeManager
Salary100 - 110 USD per hour
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Job Details
- Experience
- 8+ years' experience
- Required Skills
- SEOMarket ResearchCRM
Requirements
- 8+ years of experience in digital strategy
- Background in healthcare (HCP+Patient)
- Expertise in omnichannel strategy (experience mapping, ecosystem design, journey planning)
- Experience with CRM, web, mobile, SEO, and social platforms
- Experience managing launch and mature brand strategies
- Understanding of omnichannel marketing requirements
- Ability to generate organic business opportunities
- Strong verbal and written communication skills
Responsibilities
- Lead clients to develop and deploy breakthrough brand strategies
- Understand and lead activation of resources to execute brand strategies via an omnichannel approach
- Lead with a point of view and actively listen to drive alignment
- Participate in strategic client meetings
- Perform landscape assessments (market opportunity, competitive, clinical, customer segments)
- Identify and define unmet needs and unexpected insights
- Develop brand planning structures (platform, personality, positioning)
- Design and moderate strategic working sessions with clients
- Support creative teams throughout development
- Support client market research and generate actionable insights
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