Senior Director, GTM Strategy and Marketing Operations
New
United StatesFull-TimeDirector
Salary150,000 - 190,000 USD per year
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Job Details
- Experience
- 8–12+ years
- Required Skills
- CRMBudget management
Requirements
- 8–12+ years of experience in B2B SaaS marketing strategy, marketing operations, revenue operations, or demand generation leadership roles.
- Strong expertise in CRM systems, marketing automation platforms, workflow orchestration tools, and data-driven GTM infrastructure.
- Proven experience owning marketing pipeline targets, forecasting, funnel modeling, and revenue performance management.
- Deep understanding of multi-channel go-to-market strategies, including inbound, outbound, account-based marketing, and enterprise sales motions.
- Experience managing marketing budgets, technology investments, and resource allocation strategies.
- Strong analytical mindset with the ability to transform complex data into actionable business insights and strategic recommendations.
- Demonstrated success influencing cross-functional stakeholders across Sales, Finance, RevOps, and Marketing teams without direct authority.
- Excellent communication, leadership, and organizational skills with the ability to thrive in fast-paced, evolving environments.
- Ability to balance strategic planning with operational execution and process optimization.
Responsibilities
- Co-own and shape the overall marketing go-to-market strategy in partnership with Demand Generation leadership, aligning pipeline goals with revenue objectives.
- Develop and manage marketing forecasting models, pipeline targets, funnel metrics, and performance reporting to ensure visibility into growth and ROI.
- Lead strategic planning and investment allocation across marketing technology, media spend, and campaign initiatives to maximize efficiency and impact.
- Partner with Sales, Revenue Operations, Finance, and Marketing stakeholders to align on targets, service-level agreements, routing strategies, and funnel optimization.
- Translate strategic priorities into scalable execution frameworks by collaborating with marketing operations and GTM engineering teams.
- Oversee marketing systems, automation, workflows, and measurement infrastructure to support high-performing demand generation programs.
- Analyze campaign and funnel performance to identify gaps, generate insights, and recommend optimization strategies for pipeline acceleration.
- Support executive-level GTM planning discussions and contribute strategic recommendations that improve business performance and operational alignment.
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