Director, Customer & Field Marketing
New
USFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 8–12+ years
- Required Skills
- Stakeholder managementCRMSaaS
Requirements
- 8–12+ years of experience in B2B marketing, particularly in customer marketing, field marketing, or account-based marketing within SaaS, professional services, or technology-enabled environments.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Proven success leading event marketing and field marketing programs with measurable pipeline and revenue impact.
- Strong expertise in developing and activating ABM programs in partnership with sales and customer success organizations.
- Experience working with external agencies, managed services, or partner ecosystems to deliver scalable marketing initiatives.
- Strong analytical mindset with proficiency in CRM systems, marketing automation platforms, and multi-touch attribution methodologies.
- Excellent communication, leadership, and stakeholder management skills with the ability to influence cross-functional teams.
- Ability to work independently in a remote environment while managing multiple strategic priorities effectively.
- Willingness to travel up to 20% for events and customer engagements across the United States.
Responsibilities
- Develop and lead customer marketing strategies designed to strengthen engagement, improve retention, and identify expansion opportunities across existing accounts.
- Build and execute account-based marketing (ABM) and pursuit-based marketing initiatives that support cross-sell and upsell objectives.
- Collaborate with Customer Experience, Customer Success, and Growth teams to align renewal readiness, engagement strategies, and executive messaging for top accounts.
- Oversee field marketing activities including trade shows, customer events, and regional activations while managing budgets, ROI tracking, and performance metrics.
- Design segmentation strategies based on account maturity, customer health indicators, and service adoption to optimize marketing effectiveness.
- Create scalable enablement materials, customer-facing content, and automated engagement journeys across digital and event channels.
- Manage external marketing agencies and service partners, ensuring clear objectives, quality execution, and measurable business outcomes.
- Monitor and analyze KPIs including customer engagement, expansion pipeline, event performance, marketing ROI, and advocacy participation.
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