Copywriter
New
C
Cro MetricsGrowth Marketing Agency
Remote (U.S.)ContractMiddle
Salary not disclosed
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Job Details
- Experience
- 3–6 years
- Required Skills
- A/B testingPrompt Engineering
Requirements
- 3–6 years of experience in conversion copywriting, direct-response writing, CRO copy, or performance marketing copy.
- Experience at an agency or in a multi-client environment where you managed competing priorities and fast turnarounds.
- Familiarity with A/B testing methodology—you understand control vs. variant, statistical significance, and how copy variables are isolated in tests.
- Experience writing for digital channels: web (landing pages, PDPs, funnels), email/SMS, and paid media (social and search ads).
- Experience writing for nonprofit clients—fundraising campaigns, donation page optimization, advocacy messaging, or grant-related communications.
- Advanced AI fluency—demonstrated experience building AI writing agents (custom GPTs, Claude projects) configured with brand voice, tone rules, and output guardrails.
- Strong strategic instinct—understand why copy converts, think in hypotheses, value propositions, and objection handling.
- Ability to write across multiple brand voices quickly and accurately.
- Self-directed and reliable—manage your time well and meet deadlines consistently.
- Clear communication skills.
Responsibilities
- Write conversion-focused copy for A/B tests—headline variants, CTA copy, value proposition rewrites, and messaging hierarchy tests—each variant mapped to a clear hypothesis.
- Produce landing page copy from briefs and wireframes, collaborating with designers to ensure messaging and layout work together.
- Write email and SMS copy for lifecycle campaigns (welcome flows, abandoned cart, win-back, promotional sends) within client brand voice guidelines.
- Create paid media ad copy across platforms (Meta, Google, LinkedIn)—headlines, descriptions, and creative copy that drives clicks and conversions.
- Rewrite underperforming copy based on test results and analytics—diagnosing what's not working and proposing data-informed alternatives.
- Adapt quickly to new client brand voices, absorbing voice guides and existing copy to produce on-brand work from the first deliverable.
- Collaborate closely with strategists on hypothesis development—your copy is the execution layer of their experimentation roadmap.
- Manage your workload across multiple concurrent clients and projects, communicating proactively about capacity, timelines, and blockers.
- Use AI tools to accelerate drafting, variant generation, and research—while maintaining the craft, originality, and strategic rigor that make great copy.
- Build, train, and manage brand-specific AI writing agents—creating custom prompts, voice calibration files, and guardrails.
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