Direct Response Copywriter & CRO - Full-Funnel Optimization
New
A
AJMediaDTC eCommerce
United States. Australia. United Kingdom. Netherlands. Romania. Canada, Open WorldwideFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2+ years
- Required Skills
- A/B testing
Requirements
- 2+ years of hands-on CRO work
- Working knowledge of A/B testing methodology
- Familiarity with DTC testing and analytics concepts
- Ability to research products and audiences thoroughly
- Exceptional range in copywriting
- Reliable, deadline-driven, and proactive communicator
- Direct Response writing frameworks
- Advertorial and pre-sale page construction
- Landing page CRO and funnel optimization
- A/B and multivariate test design and analysis
- Heatmap, session recording, and funnel analytics interpretation
- Offer engineering and conversion psychology
- Audience and product research
Responsibilities
- Write native-style advertorials and pre-sale pages, blending editorial credibility with salesmanship
- Structure advertorials around proven direct response frameworks and health/beauty compliance
- Write and rewrite long-form sales pages and product page copy, carrying traffic from hook to checkout
- Own checkout and post-purchase copy, including bump offers, trust elements, upsells, and email/SMS flows
- Audit live funnels end-to-end to identify and address weakest steps with hypotheses and tests
- Redesign page structure, above-the-fold experience, and offer presentation for CVR maximization
- Optimize checkout for completion, reducing friction and ensuring congruence across the funnel
- Design and test upsell logic, product selection, sequencing, pricing, and copy to lift AOV
- Engineer offer stacks that increase AOV without negatively impacting front-end CVR
- Build structured test plans with clear hypotheses, success metrics, and minimum sample sizes
- Run A/B and multivariate tests to statistical significance on various funnel elements
- Analyze funnel metrics (CVR, AOV, LTV, CPA, checkout abandonment, upsell take-rate, scroll depth)
- Use heatmaps, session recordings, and on-page analytics to inform copy and layout decisions
- Report weekly on test results, winners, losers, and next hypotheses in plain language
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