- Write native-style advertorials and pre-sale pages, blending editorial credibility with salesmanship
- Structure advertorials around proven direct response frameworks and health/beauty compliance
- Write and rewrite long-form sales pages and product page copy, carrying traffic from hook to checkout
- Own checkout and post-purchase copy, including bump offers, trust elements, upsells, and email/SMS flows
- Audit live funnels end-to-end to identify and address weakest steps with hypotheses and tests
- Redesign page structure, above-the-fold experience, and offer presentation for CVR maximization
- Optimize checkout for completion, reducing friction and ensuring congruence across the funnel
- Design and test upsell logic, product selection, sequencing, pricing, and copy to lift AOV
- Engineer offer stacks that increase AOV without negatively impacting front-end CVR
- Build structured test plans with clear hypotheses, success metrics, and minimum sample sizes
- Run A/B and multivariate tests to statistical significance on various funnel elements
- Analyze funnel metrics (CVR, AOV, LTV, CPA, checkout abandonment, upsell take-rate, scroll depth)
- Use heatmaps, session recordings, and on-page analytics to inform copy and layout decisions
- Report weekly on test results, winners, losers, and next hypotheses in plain language
A/B testing