Direct Response Copywriter (Funnels & Landing Pages)
UK, Overlap across Dubai and European working hoursFull-Time
SalaryCompetitive USD-based salary aligned with experience and expertise.
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Job Details
- Languages
- Excellent written English
- Required Skills
- A/B testing
Requirements
- Proven experience creating landing pages in direct response, performance marketing, DTC, or e-commerce environments.
- Strong copywriting skills with deep understanding of persuasion principles, buyer psychology, and conversion-focused frameworks.
- Hands-on experience with comparison pages, advertorials, listicles, or other high-conversion marketing formats.
- Experience using AI tools such as ChatGPT, Claude, Manus, or similar platforms within content or funnel production workflows.
- Strong understanding of conversion rate optimization, A/B testing, and performance marketing metrics.
- Ability to conduct customer research and translate insights into high-performing messaging strategies.
- Highly self-directed with strong ownership mindset and ability to manage multiple projects in a fast-paced remote environment.
- Excellent written English communication skills.
Responsibilities
- Own the end-to-end creation of high-converting landing pages, including strategy, messaging, copywriting, deployment, and optimization across multiple campaigns.
- Develop advertorials, comparison pages, listicles, and product landing pages tailored for paid acquisition and high-intent traffic sources.
- Define audience segments, awareness levels, hooks, messaging angles, and persuasion strategies to maximize conversion performance.
- Collaborate closely with media buyers and performance marketers to align landing page strategy with traffic sources and campaign goals.
- Use AI tools and automation systems to scale landing page production, refinement, and testing across multiple brands.
- Conduct competitor analysis, customer research, and market research to identify winning angles, objections, and emotional triggers.
- Monitor landing page performance, run experiments, and continuously optimize conversion rates based on data insights.
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