- Own paid-media strategy (budget, targeting, and creative testing) across complex, multi-channel client programs.
- Build testing and optimization systems for paid programs that scale learnings across an account or portfolio.
- Serve as senior strategic partner to clients, influencing executive stakeholders through data storytelling and trusted counsel.
- Forecast business outcomes and model payback, LTV, and CAC to guide client paid-media investment decisions.
- Audit paid media measurement rigor and partner with CRO specialists to turn insights into tested roadmap items.
- Use AI to accelerate paid media analysis, insight generation, and roadmap development.
- Coach and mentor Growth Associates and Strategists, raising the team's bar on paid strategy and AI-forward practice.
Data AnalysisA/B testing