- Produce paid media ad creative for Meta, Google, LinkedIn, and programmatic, to platform specs.
- Design email and SMS creative for email platforms (Klaviyo, Braze, Iterable, or similar), including responsive layouts and template systems.
- Build landing pages and A/B test variations from written briefs and hypotheses.
- Work within established brand systems and guidelines, keeping every deliverable visually consistent across clients.
- Use AI tools throughout your workflow, including ideation, asset generation, ad variants, and iteration.
- Manage multiple concurrent projects and clients, communicating proactively about capacity and timelines.
- Prepare clean, well-organized files for handoff to developers, media buyers, or lifecycle marketers.
- Explain the reasoning behind your creative choice, such as how a deliverable addresses the brief, hypothesis, or brand.
FigmaA/B testing