Senior Copywriter
R
ReedsyPublishing
United StatesFull-TimeSenior
Salary$60K - $90K; $60K – $90K • 0% – 0.2%
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Job Details
- Languages
- English
- Required Skills
- Google AnalyticsA/B testing
Requirements
- Very analytical and highly creative
- Experience creating conversion copy for large-scale campaigns (email and ads) at a fast-growth startup
- Varied portfolio of copy across print and digital, short form to long form
- Proven experience shaping brand guidelines and tone of voice
- Familiarity with the publishing industry and writing craft concepts
- Experience with email marketing, conversion optimization and A/B testing
- Track-record creating significant growth for an early stage company or a scale-up
- Familiarity with Google Analytics and other analytics tools
- Native-level English speaker
Responsibilities
- Develop a consistent voice and tone for Reedsy’s brand across multiple channels
- Write copy for our landing pages, lead magnets, email campaigns and social media ads
- Come up with new creative ideas to convert our traffic
- Report on modal A/B tests, email campaign stats (open/click rates and goal conversions), and social media ads performance
- Help us segment our audiences to tailor our messaging
- Work closely with a team of content creators (writers, illustrators, animators, and YouTubers) on ad and modal copy, graphic assets, storyboards and video scripts
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