- Own the Native channel end-to-end, including strategy, execution, and performance outcomes across platforms.
- Manage and optimize a multi-million-dollar budget to drive efficient, profitable customer acquisition.
- Analyze campaign performance daily, identify root causes of changes, and take decisive, data-informed actions.
- Evaluate performance across the full marketing funnel to identify and close gaps in user experience and revenue opportunities.
- Develop and execute a robust testing roadmap, including A/B testing of ad creative, copy, and landing page experiences.
- Collaborate cross-functionally with creative, editorial, and analytics teams to align media strategy with content and monetization goals.
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