Senior Copywriter
E
Equip HealthHealthcare
Remote - USAFull-TimeSenior
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 5+ years
- Required Skills
- Digital MarketingA/B testing
Requirements
- Bachelor’s degree in English, Journalism, Marketing, Communications, or related field.
- 5+ years of professional copywriting experience.
- Demonstrated success writing both short-form, conversion-focused copy and longer-form content.
- Experience with paid advertising copy (Google/SEM and Meta required).
- Strong understanding of digital marketing fundamentals, including funnels, audience segmentation, and testing.
- Ability to write with empathy and nuance, especially around sensitive topics.
- Proven ability to adapt writing style across formats, from performance-driven copy to educational, editorial, and internal content.
- Experience using AI-driven writing tools for brainstorming, variant generation, and workflow optimization while maintaining a human-centric brand voice.
- Comfort collaborating cross-functionally in a fast-paced, iterative environment.
- Strong attention to detail and ability to manage multiple projects simultaneously while accommodating shifting priorities and deadlines.
- Alignment with Equip’s mission, and a desire to learn, collaborate, and make a meaningful impact.
Responsibilities
- Write compelling, conversion-focused copy for paid digital ads (SEM, Meta), landing pages, and other acquisition funnel touchpoints.
- Collaborate with the Social Media Manager to craft organic social media copy across platforms.
- Craft scripts for paid and organic videos, podcasts, and other recorded content.
- Develop longer-form and brand-building content, such as website copy, email campaigns and lifecycle communications, educational and resource-driven content for patients and families.
- Support internal and cross-functional content needs, including decks, one-pagers, and product and feature messaging.
- Collaborate with Growth and Product Marketing to optimize messaging for performance and engagement, including contributing to A/B testing and using performance data, user insights, and audience research.
- Translate clinical and healthcare concepts into clear, accessible, and emotionally resonant language for a wide variety of audiences.
- Ensure brand voice consistency across channels while adapting tone for different platforms, formats, and audiences.
- Support broader marketing campaigns, product launches, and content initiatives.
- Partner with Legal and Clinical teams to ensure all copy is ethically sound, medically accurate, and compliant with healthcare advertising regulations (e.g., HIPAA).
- Perform other duties as assigned.
View Full Description & ApplyYou'll be redirected to the employer's site
