Senior Associate, Account Based Marketing
New
D
DailyPayWorktech
US-RemoteFull-TimeSenior
Salary76,000 - 114,000 USD per year
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Job Details
- Experience
- 3-5+ years of experience in B2B marketing
- Required Skills
- Project ManagementData AnalysisSalesforceCollaborationReportingCRM
Requirements
- Bachelor's Degree or equivalent experience
- 3-5+ years of experience in B2B marketing, with a focus on ABM or demand generation
- Highly organized, data-driven and detail oriented
- Strong understanding of ABM principles and best practices
- Experience executing digital media campaigns
- Familiarity with Marketing Automation and CRM technologies (e.g., Salesforce, Marketo)
- Excellent written and verbal communication skills
- Ability to work independently and as part of a team
Responsibilities
- Manage intent-based plays through Common Room to identify and engage in-market accounts in real-time.
- Directly support the growth of new upmarket pipeline by ensuring buying signals are translated into immediate action and measurable revenue impact.
- Monitor buying signals and orchestrate notifications when assigned accounts show meaningful activity, ensuring no opportunity is missed.
- Provide critical execution support to build and launch larger 1:few Industry campaigns to broaden our market coverage.
- Collaborate closely with Marketing Ops and Rev Ops to manage segmentation, automation, and tracking to ensure full visibility into ABM and intent data performance.
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