Senior Manager Retention & Lifecycle Marketing
New
O
Onnit Labs, Inc.Health and wellness
Remote - Austin, TXFull-TimeManager
Salary120,000 - 135,000 USD per year
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Job Details
- Experience
- 4 to 6 years
- Required Skills
- CRM
Requirements
- 4 to 6 years in retention, lifecycle, CRM, subscription, or community marketing
- At least 3 years at a digitally native DTC brand with a meaningful subscription business
- Hands-on operator in Klaviyo (flows, segmentation, deliverability, attribution)
- Direct experience with subscription platforms (Ordergroove, Recharge, Skio, or similar)
- Loyalty program build or operation experience (RIVO, Smile, Yotpo, or similar) is a plus
- Track record of measurable subscriber retention or LTV improvement, with the cohort data to prove it
- Builds flows, writes briefs, and segments audiences without handing it off
- Reads cohort retention and churn curves with confidence
- Designs milestone, gifting, and tier economics that hold up to unit-economic scrutiny
- Translates brand voice into lifecycle without losing either
- Communicates retention performance in numbers when it counts and stories when it matters
- Spends time inside the community, the ambassador program, and the customer service inbox before recommending anything large
Responsibilities
- Subscription program performance, including take-up rate, churn, MRR, and 12-month subscriber LTV reported weekly
- Lifecycle email and SMS via Klaviyo, end to end
- Onnit Tribe loyalty program execution, in partnership with the platform team, on track for Q3 soft launch
- Cancel flow, retention offers, win-back, and reactivation programs, with regular diagnostic of what is and isn't working
- Subscriber unboxing, milestone moments, and the rituals that make membership feel earned
- The connection point between brand, community, ambassadors, and the people who buy
- Cross-functional partnership with paid, brand, creative, customer service, and finance
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