- Subscription program performance, including take-up rate, churn, MRR, and 12-month subscriber LTV reported weekly
- Lifecycle email and SMS via Klaviyo, end to end
- Onnit Tribe loyalty program execution, in partnership with the platform team, on track for Q3 soft launch
- Cancel flow, retention offers, win-back, and reactivation programs, with regular diagnostic of what is and isn't working
- Subscriber unboxing, milestone moments, and the rituals that make membership feel earned
- The connection point between brand, community, ambassadors, and the people who buy
- Cross-functional partnership with paid, brand, creative, customer service, and finance
CRM