Senior Analyst, Marketing Analytics
New
R
RemoteB2B SaaS
Remote-NORAM
Target region for posting: ['AMER', 'EMEA']Full-TimeSenior
Salary52,600 - 147,950 USD per year
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Job Details
- Languages
- Professional fluency in written and spoken English.
- Experience
- Extensive experience in marketing analytics
- Required Skills
- Artificial IntelligenceSalesforceSnowflakeTableauHubSpotdbtLooker
Requirements
- Extensive experience in marketing analytics, specifically within B2B SaaS or high-growth enterprise environments.
- Proven track record of designing and driving attribution modeling (Multi-touch) for Marketing and other Top-of-the-Funnel (TOFU) streams.
- Deep understanding of non-paid focus areas; experience building reporting for organic growth, brand health, and Share of Voice (SoV).
- Experienced and confident in operating across the full technical stack from Snowflake to Dbt and BI tools.
- Experience navigating CRM and automation systems (Salesforce, HubSpot) and modern BI tools (Sigma, Tableau, or Looker).
- The ability to command a room of executives, translating complex data structures into a clear narrative.
- Professional fluency in written and spoken English.
- Demonstrates strong automation and AI capabilities.
Responsibilities
- Lead the development and refinement of attribution models that capture the value of Marketing and various TOFU streams, ensuring a holistic view of the customer journey.
- Establish the framework for measuring all marketing channels. Build robust reporting for Share of Voice, organic reach, and brand sentiment to balance our performance marketing focus.
- Drive the annual and quarterly planning process for marketing investments, providing data-backed recommendations on budget allocation.
- Build and maintain projected Lifetime Value (LTV) models to guide acquisition and retention strategies, ensuring high-quality signals are fed back into ad platforms.
- Analyse the B2B funnel from initial awareness to closed-won revenue, identifying friction points and white-space opportunities for the growth team.
- Act as the guardian of marketing data. Partner with RevOps to ensure data flowing from HubSpot and Salesforce remains the "single source of truth."
- While this role may not have initial direct reports, you will act as a technical lead, mentoring senior analysts and setting the standard for analytical excellence across the team.
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