Growth Creative Strategist
US, EST overlapFull-Time
Salary not disclosed
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Job Details
- Languages
- English
- Required Skills
- Data Analysis
Requirements
- Proven portfolio of high-performing direct-response ads with measurable results.
- Experience in DTC and/or e-commerce marketing environments.
- Strong copywriting skills with expertise in hooks, value-driven messaging, and persuasive CTAs.
- Solid understanding of audience psychology and consumer decision-making.
- Ability to interpret performance data and translate insights into creative improvements.
- Working knowledge of Meta advertising fundamentals and campaign performance signals.
- Strong communication skills in English, both written and verbal.
- Experience in client-facing or stakeholder-facing roles with clear communication of insights.
- Comfort working in a remote, async-first, fast-moving environment.
Responsibilities
- Research audience motivations, objections, and behaviors across platforms to uncover actionable creative opportunities.
- Develop conversion-focused creative strategies, including angles, messaging frameworks, and campaign narratives.
- Write high-performing hooks, scripts, and ad copy across static, video, UGC, and advertorial formats.
- Build clear, detailed creative briefs for designers and editors to ensure strong execution of concepts.
- Analyze campaign performance metrics (CTR, CVR, CPA, ROAS) to refine messaging and identify winning patterns.
- Collaborate closely with founders and creative teams to shape campaign direction and strategy.
- Participate in client-facing discussions to present insights, creative rationale, and performance learnings.
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