Marketing Talent Strategist
L
Lap of LoveVeterinary Hospice
Remote, ET preferredFull-TimeJunior
Salary65,000 - 70,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- Minimum of 2 years of marketing and/or recruiting experience required
- Required Skills
- Adobe Creative SuiteData AnalysisOrganizational skillsCritical thinkingWritingEditingCRMCanva
Requirements
- Bachelor’s degree in marketing, communications, business, or related field required
- Minimum of 2 years of marketing and/or recruiting experience required
- Hands-on CRM/ATS experience, including the ability to manage a targeted campaign out of a CRM or ATS required
- Comfortable using Adobe Creative Suite and Canva to create marketing assets
- Strong writing and editing skills with the ability to follow brand voice to create content for emails, socials, and events
- Superior organizational and critical thinking skills and attention to detail with the ability to self-manage multiple projects at a time
- Demonstrated ability to take ownership of small projects from planning through execution - examples may include running an email campaign, coordinating a webinar, or piloting a new outreach tool
- Excellent organizational skills, able to prioritize tasks and meet deadlines while working independently on day-to-day responsibilities
- Demonstrated interest, experience, and abilities with emerging technology. Willing to research, pilot, and test new platforms and AI tools
- Comfortable with data analysis to review metrics and iterate based on results
Responsibilities
- Lead efforts to grow and maintain the veterinarian and veterinary student database in the CRM
- Proactively identify opportunities to connect with veterinarian and veterinary students, and nurture relationships to build robust talent pools in all Lap of Love markets
- Build and maintain a veterinarian-focused content strategy and continuously test and refine messaging to improve engagement and conversion
- Create and execute nurture programs that move veterinarians and veterinary students from awareness to engagement to the apply stage
- Represent Lap of Love at conferences and campus events. Staff booths, lead brief info sessions, capture leads and feedback, and ensure timely, personalized follow-up in the CRM
- Support maintenance of branded career and recruitment pages, including writing and editing page copy, uploading assets, and ensuring consistent brand voice
- Monitor CRM analytics and KPIs to measure performance and provide insights and recommendations to optimize continually
- Support various recruiting platforms and approaches to capture leads and ensure contacts are logged and followed up in the CRM
- Support broader educational marketing campaigns as needed to boost brand visibility and lead generation for Lap of Love services
- Leverage modern methods to improve efficiency, scale outreach efforts, and enhance personalization across candidate engagement initiatives
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