Senior Marketing Strategist Data Analytics
Workable locations: United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 7+ years of experience
- Required Skills
- Microsoft Power BITableauCRMDatabricks
Requirements
- 7+ years of experience in data-driven marketing strategy, CRM, martech consulting, or digital transformation roles.
- Demonstrated track record building and presenting multi-year martech roadmaps to senior stakeholders.
- Experience facilitating executive discovery workshops, business prioritization sessions, and strategic planning engagements.
- Client-facing experience within an agency or consultancy required.
- Net new platform implementation experience preferred: you've contributed to building a lifecycle marketing strategy from the ground up as part of an initial deployment.
- Strong familiarity with at least one analytics or BI platform—Databricks, Power BI, Tableau, or equivalent—and experience with enterprise martech platforms such as Braze or Segment.
- Independently builds analysis from dashboards, reports, and experiment results.
- Strong analytical foundation—comfortable working with large datasets, building performance models, and deriving strategy from data.
- Designs experimentation frameworks tied to business outcomes, not just engagement metrics.
- Exceptional communicator with the ability to synthesize complexity into executive-level storytelling.
- Specialized strategic experience within a category relevant to work at Stitch. For example: loyalty strategy, data strategy, or industry-specific strategy experience (QSR, Retail, Media & Communications, etc.).
Responsibilities
- Build use-case prioritization frameworks using quantitative scoring models that weigh business value, technical feasibility, and measurable customer impact.
- Develop journey governance frameworks, testing roadmaps, and maturity assessments that help clients scale and optimize programs without accumulating architectural debt.
- Design marketing analytics and KPI architectures that connect campaign-level metrics to business outcomes, including experimentation frameworks and performance narratives that enable data-backed investment decisions.
- Leverage first-party data, behavioral signals, and CDP/CRM data to develop audience segmentation strategies, lifecycle stage definitions, and personalization frameworks.
- Synthesize complex performance data from platforms such as Braze and turn them into actionable strategic recommendations.
- Lead end-to-end journey mapping — from discovery workshops through current-state/future-state maps — defining personas, moments of truth, channel touchpoints, and data signals to surface experience gaps and prioritize improvements.
- Partner with technology vendors (Braze, Segment, Databricks and others) to maintain platform intelligence and translate vendor roadmaps into client opportunity.
- Build and present executive-ready business cases for martech investments — including ROI modeling, value realization roadmaps, and strategic narratives that translate complex technology into clear action.
- Serve as a trusted strategic advisor to VP and C-level stakeholders—anticipating client challenges, identifying where additional Stitch capabilities can solve unmet client needs, partnering with Client Partners to strengthen long-term client relationships.
- Contribute to Stitch’s internal methodology: creating reusable frameworks, assessment tools, and workshop guides that raise the standard of every client engagement.
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