Senior Growth Marketing Manager
S
SeedMicrobiome science
RemoteFull-TimeSenior
Salary150,000 - 170,000 USD per year
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Job Details
- Experience
- 7+ years of experience
- Required Skills
- Artificial IntelligenceData Analysis
Requirements
- Proven track record managing and scaling paid acquisition channels with 7+ years of experience in a high-growth DTC environment.
- Deep expertise in paid social acquisition with an emphasis on Meta and TikTok.
- Consistent record of meeting and exceeding ambitious channel targets and business outcomes.
- Highly analytical and detail-oriented, with the ability to translate performance data into clear, actionable insights across creative, audience, and bidding strategies.
- Strong grasp of performance marketing fundamentals, including CAC efficiency, incrementality, attribution, and marginal return dynamics (+ how to apply them in execution).
- Demonstrated ability to navigate ambiguity in evolving business objectives, new product launches, KPIs, and insights.
- Experienced in managing external agencies as an extension of your team, setting clear expectations, holding a high performance bar, and ensuring work is aligned to business goals.
- Deep understanding of creator-led and whitelisted advertising, with the ability to operationalize and scale programs that drive performance through authentic, high-converting creative.
- Excellent communicator and collaborator who can clearly articulate performance, insights, and recommendations to cross-functional partners, including creative, influencer, and analytics teams.
Responsibilities
- Own the day-to-day performance, execution, and optimization of select paid channels with a constant focus on finding incremental opportunities to support the business
- Serve as the primary manager of the paid media agency, setting strategy, reviewing performance, guiding optimizations, and ensuring high-quality, timely execution aligned to growth goals.
- Lead and scale Seed’s whitelisting / creator amplification program in partnership with the creative strategist and influencer team ensuring strong creator selection, clear briefing, and performance-driven iteration.
- Partner closely with the creative strategist, internal brand team and external creative agencies to concept, test, and iterate on ad creative
- Translate high-level growth targets into channel-level execution plans, including budget allocation, pacing, and forecasting support.
- Drive a structured testing roadmap across creative, audiences, and platform features ensuring learnings are documented and applied.
- Collaborate with the broader team to leverage attribution, incrementality, and performance drivers, ensuring decisions are grounded in the best available data.
- Stay on the cutting edge of platform changes, creator trends, and emerging tools (including AI) to continuously improve performance.
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