Senior Performance Marketing Manager, New Channel Expansion

USFull-TimeSenior

Salary100,000 - 140,000 USD per year

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Job Details

Proven experience launching and scaling new paid acquisition channels (e.g., paid social, programmatic, streaming/CTV, YouTube) with measurable business impact.
Strong hands-on expertise in Meta and TikTok performance marketing, including management of large-scale budgets and optimization for CPL, CVR, and revenue.
Deep understanding of incrementality testing, attribution models, and performance measurement frameworks.
Strong creative instincts with the ability to guide messaging, formats, and performance-driven creative strategy.
Analytical mindset with the ability to interpret complex data, identify performance drivers, and communicate insights clearly to senior stakeholders.
Experience managing multiple priorities in fast-paced environments with a high degree of autonomy.
Familiarity with AI tools for marketing optimization and a forward-looking approach to their application in performance marketing.
Nice to have: experience in regulated industries, UGC workflows, or BI tools such as Looker or Tableau.

Lead end-to-end development of new paid channels, including opportunity evaluation, business case creation, testing frameworks, and scaling strategies across platforms such as CTV, programmatic, YouTube, Meta, and TikTok.
Design and execute incrementality measurement approaches, including geo-based and holdout tests, to isolate true channel impact and guide investment decisions.
Build structured experimentation programs combining creative, audience, and placement variables, translating results into scalable playbooks and repeatable frameworks.
Develop and maintain strong platform and media partner relationships to stay ahead of emerging formats, buying models, and optimization opportunities.
Own creative strategy for performance marketing channels by setting hypotheses, briefing creative teams, and driving iterative learning across formats.
Deliver portfolio-level insights and investment recommendations, ensuring leadership has a clear understanding of trade-offs, attribution, and growth opportunities.
Improve conversion signal quality and measurement efficiency to enhance algorithmic performance and campaign effectiveness.
Leverage AI tools to accelerate analysis, ideation, and reporting while ensuring accuracy, compliance, and brand alignment.

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