Senior Manager of Business Strategy - Performance Marketing Consultant
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Branch MetricsSaaS
Our preference is to hire candidates in a hybrid capacity based in New York, NY. We are also open to hybrid candidates located in Mountain View, CA or Austin, TX, as well as fully remote candidates in select states, including Colorado, Texas, Illinois, Washington, New York, and California.Full-TimeManager
Salary180,000 - 199,000 USD per year
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Job Details
- Experience
- 7+ years of experience
- Required Skills
- SQLData AnalysisTableau
Requirements
- 7+ years of experience in performance marketing, mobile growth, or digital media consulting.
- Expertise in Mobile Attribution: Deep knowledge of how MMPs work and the nuances of SKAdNetwork (SKAN), ATT, and cross-platform tracking.
- SAN Specialist: You understand the "black box" of Self-Attributing Networks inside and out and understand how to validate their reported performance against third-party data.
- Analytical Rigor: Proficiency in SQL, Tableau, or similar BI tools to manipulate large datasets and extract meaningful trends. Fluent in turning large amounts of data into concise, insightful visualizations.
- Executive Presence: Proven ability to command a room (or a Zoom) of executives and influence their strategic roadmap through data.
- Inquisitive Mindset: You enjoy the "detective work" of finding why data doesn't match, and have a passion for creating new analyses, standards, benchmarks and best practices. You can even turn your expertise into training and educational materials to support other teams.
Responsibilities
- Performance Marketing Consulting: Serve as the subject matter expert on mobile ad ecosystems, specifically focusing on SANs (Meta, Google, Apple Search Ads, etc.) and programmatic partners.
- Data Hygiene & Optimization: Audit customer data flows to identify inefficiencies and clean up attribution discrepancies. You will ensure that the data connections between brands and the MMP are accurate and actionable.
- Agency & Brand Orchestration: Navigate the relationship between brands, ad agencies, and our platform to ensure alignment on KPIs and measurement frameworks.
- Executive Storytelling: Translate complex data analysis into high-impact presentations for performance marketers and senior stakeholders, providing clear recommendations on how to reallocate spend for maximum returns.
- Strategic ROI Analysis: Conduct deep-dive analyses into campaign performance to identify efficiency gains and provide a roadmap for scaling ad spend sustainably.
- Branch Performance Evangelist: Articulate and vocalize best practices and Branch platform benefits to public audiences via webinars, live conferences and written blogs.
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