- Performance Marketing Consulting: Serve as the subject matter expert on mobile ad ecosystems, specifically focusing on SANs (Meta, Google, Apple Search Ads, etc.) and programmatic partners.
- Data Hygiene & Optimization: Audit customer data flows to identify inefficiencies and clean up attribution discrepancies. You will ensure that the data connections between brands and the MMP are accurate and actionable.
- Agency & Brand Orchestration: Navigate the relationship between brands, ad agencies, and our platform to ensure alignment on KPIs and measurement frameworks.
- Executive Storytelling: Translate complex data analysis into high-impact presentations for performance marketers and senior stakeholders, providing clear recommendations on how to reallocate spend for maximum returns.
- Strategic ROI Analysis: Conduct deep-dive analyses into campaign performance to identify efficiency gains and provide a roadmap for scaling ad spend sustainably.
- Branch Performance Evangelist: Articulate and vocalize best practices and Branch platform benefits to public audiences via webinars, live conferences and written blogs.
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