Lead Creative Strategist
Workable locations: Buenos Aires, Buenos Aires, Argentina. Miami, Florida, United States. Rio de Janeiro, State of Rio de Janeiro, Brazil. Córdoba Province, Argentina. Toronto, Ontario, Canada, Mandatory Alignment with Eastern Time (EST) working hours.ContractLead
Salary77,000 - 110,000 USD per year total compensation
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Job Details
- Experience
- 2–5+ years in creative strategy, performance marketing, or content strategy
- Required Skills
- Data AnalysisGoogle Workspace
Requirements
- 2–5+ years in creative strategy, performance marketing, or content strategy, preferably within a fast-growth agency or DTC environment.
- Deep understanding of performance marketing concepts (funnels, angles, hooks, testing frameworks).
- Ability to translate data into creative briefs.
- Mastery of project management tools (Monday.com), Google Workspace, and AI tools for productivity.
- Mandatory Alignment with Eastern Time (EST) working hours.
- Experience working in Telehealth is a plus
- Must have a high-energy and competitor mindset.
Responsibilities
- Define winning beliefs, angles, and roadmaps. Translate media buyer insights into clear creative direction and briefs.
- Directly manage and develop two Junior Creative Strategists, overseeing their execution and ensuring professional growth.
- Lead creative reporting and data-based testing. Identify winning hooks and iterate on assets with surgical precision.
- Oversee creative trackers and organization, ensuring the creative pipeline is documented and fulfilled according to company SOPs.
- Work side-by-side with Media Buyers and the Director of Marketing to align creative output with quarterly CPA and ROAS targets.
- Leverage AI tools to accelerate ideation and analysis while maintaining high strategic judgment and creative quality.
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