Marketing Performance Analyst
We are open to either US or Canada.Full-TimeJunior
Salary75,000 - 90,000 USD per year
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Job Details
- Experience
- 2-5 years
- Required Skills
- Data AnalysisMicrosoft ExcelHubSpot
Requirements
- Strong reporting is the foundation. What separates good from great in this role is what happens after the report is built. We can develop reporting skills and tool proficiency. We cannot develop the drive to understand root cause, question assumptions, and turn data into a point of view.
- Hypothesis-driven thinking.
- Root cause analysis.
- Business context fluency.
- Proactive storytelling.
- Analytical Curiosity: Naturally skeptical of surface-level explanations; motivated to understand what is actually driving results.
- Bias to Action: Directionally right and fast beats perfectly precise and slow. Comfortable making recommendations under ambiguity.
- Data Storytelling: Frames the "what, so what, now what" clearly for executive and regional audiences; translates complexity into decisions.
- Cross-Functional Partnership: Comfortable working across Marketing Ops, Sales Ops, Performance Marketing, and regional teams without losing the thread.
- Global Perspective: Experience supporting or reporting across multiple markets and regions.
- HubSpot (required, deep): Custom report builder, attribution modeling, campaign and lifecycle reporting, dashboard creation, Data Hub familiarity, and the judgment to know when HubSpot's data is telling you the truth.
- Email marketing analytics: Open rates, click-through, deliverability signals, list health, and connecting email performance to funnel outcomes.
- Content marketing analytics: Understanding content contribution to pipeline, engagement quality, and how to evaluate content performance beyond pageviews.
- Paid media reporting: Familiarity with LinkedIn Ads and Google Ads performance data: CPL, ROAS signals, audience performance, and connecting spend to pipeline.
- Campaign tracking fundamentals: UTM structure, tagging discipline, and understanding how tracking decisions upstream affect reporting accuracy downstream.
- GA4: Working knowledge of GA4 and platform-specific tracking (LinkedIn Insight Tag, Google Ads conversion tracking), including how web behavior and ad platform data connect to funnel conversion and how to spot when tracking has broken.
- Microsoft Excel / 365: Strong ad hoc analysis skills: pivot tables, formulas, data validation, and the ability to turn a raw export into a clear answer quickly.
- Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience).
- 2-5 years of B2B marketing analytics or performance marketing experience.
- Demonstrated HubSpot experience in a reporting and analytics capacity, not just usage.
- Familiarity with multiple marketing channels (email, content, paid media, social, or events) and how they connect to funnel performance.
- A track record of delivering insight, not just reports, with examples of surfacing findings proactively and recommending action.
Responsibilities
- Own monthly and quarterly marketing performance reporting for leadership and the Performance team, with clear what / so what / now what narratives, not data dumps.
- Proactively surface anomalies, trends, and performance shifts before they are asked for, with a hypothesis about cause and a recommended action.
- Translate channel and funnel data into business language: what is working, what is not, what we should do differently, and what the cost of inaction is.
- Deliver B2B style KPI reporting across global regions and key segments (e.g., Enterprise vs. Practitioner) with consistent definitions and transparent limitations.
- Own HubSpot as the primary source of truth and reporting environment: custom report builder, attribution views, campaign performance, lifecycle stage analysis, and dashboard management.
- Analyze funnel conversion trends (MQL to SQL to Opportunity to Closed Won), tracking lead quality, conversion rates, and pipeline velocity to connect marketing activity to revenue outcomes, not just top-of-funnel volume.
- Interrogate HubSpot attribution data with appropriate skepticism, applying and refining multi-touch attribution approaches (first-touch, last-touch, linear, time-decay) that account for Prosci's complex B2B sales cycles, and being honest about where attribution models break down.
- Flag data quality issues (missing UTMs, lifecycle inconsistencies, attribution gaps) and partner with Marketing Ops to resolve them, because bad data produces bad decisions.
- Analyze and report on performance across email marketing, content, paid media (LinkedIn, Google), social, webinars, and events.
- Support account-based marketing (ABM) measurement for enterprise segments, tracking engagement at the account level rather than individual lead volume, to give a more accurate picture of progress with high-value targets.
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