- Develop and refine performance creative strategy across Meta, Google, TikTok, YouTube, Reddit, and other paid acquisition channels.
- Identify creative concepts, angles, hooks, offers, formats, and messaging opportunities using performance data, customer insights, and market trends.
- Translate business and acquisition goals into creative priorities and actionable briefs for creative partners.
- Review creative performance metrics, identify why ads win or lose, and turn insights into the next round of testing.
- Develop structured testing frameworks and identify creative fatigue.
- Research competitors, DTC brands, telehealth companies, consumer health trends, and advertising formats.
- Review concepts, scripts, static ads, video ads, and UGC, and provide actionable feedback to creative partners.
- Evaluate the customer journey from creative through landing page, offer, and checkout, and recommend conversion improvements.
- Use AI tools to accelerate creative research, concept development, copy ideation, storyboarding, and creative variations.