Growth / Performance Marketer
New
L
LumimedsTelehealth
Remote – United States (preferred), U.S. business hoursFull-TimeMiddle
Salary90,000 - 130,000 USD per year
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Job Details
- Languages
- English
- Experience
- 4–7 years
- Required Skills
- Data AnalysisA/B testingHubSpot
Requirements
- 4–7 years in growth or performance marketing for a DTC health, wellness, or telehealth brand.
- Formal A/B testing experience at scale.
- Fluency in test design concepts: sample sizing, statistical significance, holdout groups.
- Deep Meta expertise and solid Google (search + YouTube) experience.
- Experience navigating health advertising compliance on Meta and Google.
- Direct response marketing mindset.
- Experience managing budgets independently.
- Strong communication skills in English.
Responsibilities
- Design and run structured A/B and multivariate tests across paid creative, landing pages, offers, and funnel steps.
- Build and maintain a testing roadmap prioritized by expected impact on CAC and conversion rate.
- Own Meta and Google campaign execution including audience strategy, bid management, and budget allocation.
- Partner with engineering on landing page and funnel experiments.
- Manage creative testing pipeline including UGC and ad creative briefs.
- Own pixel and attribution integrity for Meta Pixel, custom funnel events, and HubSpot.
- Maintain a living testing log of hypotheses, results, and follow-up actions.
- Report weekly on CAC, ROAS, consult booking rate, and lead quality.
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