VP, Brand & Creative

Location: United States Coursera was launched in 2012 by Andrew Ng and Daphne Koller with a mission to provide universal access to world-class learning. Today, it is one of the largest online learning platforms in the world, with 205 million registered learners as of March 31, 2026. Coursera partners with over 375 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations — including generative AI-powered features like Coach, Role Play, and Course Builder, and role-based solutions like Skills Tracks — enable instructors, partners, and companies to deliver scalable, personalized, and verified learning. Institutions worldwide rely on Coursera to upskill and reskill their employees, students, and citizens in high-demand fields such as GenAI, data science, technology, and business, while learners globally turn to Coursera to master the skills they need to advance their careers. Coursera is a Delaware public benefit corporation and a B Corp. At Coursera, we are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. As a remote-first company, our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates., compatible timezone overlap with their teamFull-TimeVp

Salary300,000 - 350,000 USD per year

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Job Details

Experience: 12+ years of experience
Required Skills: Artificial IntelligenceCross-functional Team Leadership

Requirements

12+ years of experience in brand, creative, or content leadership roles
Proven experience leading brand transformations or large-scale brand evolution
Deep expertise in brand architecture and portfolio strategy
Demonstrated success building and scaling creative organizations in complex environments
Experience leading large, cross-functional, and global teams
Strong background in both brand-building and performance-driven creative
Experience working across global markets and managing distributed teams
Track record of operating effectively in fast-paced, ambiguous, and high-stakes environments
Deep understanding of modern content ecosystems, platforms, and formats
Experience leveraging AI and emerging technologies in creative workflows is a strong plus

Responsibilities

Lead the integration and harmonization of Coursera’s brand ecosystem across products, audiences, and experiences
Define and refine the brand portfolio and positioning across products, audiences, and markets
Develop compelling positioning, narrative, and identity frameworks that reflect the company’s expanded scope
Create and execute a clear roadmap for brand evolution, including naming, visual identity, messaging, and rollout
Establish governance and systems to ensure consistency across all touchpoints
Lead end-to-end creative development across campaigns, product marketing, social, and lifecycle
Ensure creative excellence and consistency across all brand expressions
Build and scale integrated creative production capabilities across teams and partners
Drive insight-driven creative that supports both brand building and business performance
Lead the strategy and creative direction for Coursera’s global events portfolio
Elevate flagship events as key customer and prospect touchpoints
Use events to reinforce brand, deepen engagement, and drive loyalty
Ensure consistency across physical and digital brand experiences globally
Define a cohesive content strategy that reflects a unified voice and narrative
Build a scalable content engine that supports brand growth, education, and adoption
Lead thought leadership and storytelling that positions Coursera as a global leader in learning
Align content across audiences (consumer, enterprise, partners) and regions

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