Lifecycle Marketing Manager

New

United StatesFull-TimeManager

Salary not disclosed

Apply NowOpens the employer's application page

Job Details

5+ years of experience in lifecycle or customer marketing within a SaaS environment.
Strong experience using marketing automation platforms such as HubSpot or Pardot.
Proven success in driving reviews and demand generation through platforms such as G2 and Capterra.
Experience with product analytics tools such as Pendo or similar platforms.
Strong analytical skills with the ability to interpret customer data and translate insights into actionable strategies.
Excellent communication and project management skills with the ability to manage multiple priorities.
Experience working cross-functionally with Sales, Customer Success, and Product teams.
Self-starter mindset with the ability to operate effectively in a fast-paced, autonomous environment.

Own and optimize customer lifecycle marketing strategies designed to increase engagement, adoption, retention, and expansion across the customer base.
Develop and execute lifecycle marketing programs that improve customer engagement, satisfaction, retention, and expansion revenue.
Optimize onboarding communications to accelerate time-to-value and improve early customer experience.
Analyze customer behavior and product usage data to identify segmentation opportunities and drive targeted messaging.
Partner with Customer Success teams to identify adoption gaps and deliver relevant educational content and resources.
Collaborate with Sales and Customer Success to support renewal strategies and improve retention outcomes.
Build and manage customer advocacy programs to support referrals and strengthen customer references.
Support customer-facing initiatives such as webinars, training sessions, and community engagement programs.
Work cross-functionally with Product Marketing, Sales, and Customer Success to align messaging and improve customer value delivery.

View Full Description & ApplyYou'll be redirected to the employer's site