Lifecycle Marketing Manager
New
H
HighlightTANonprofit Software
United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Artificial IntelligenceHubSpot
Requirements
- 5+ years of experience in lifecycle or customer marketing in SaaS.
- Strong experience with marketing automation platforms (such as Pardot, Hubspot).
- Proven track record of generation leads on G2 and Capterra.
- Experience with Pendo or similar product usage analytics tools.
- Strong project management and communication skills.
- Strong analytical mindset with the ability to interpret performance data across the customer journey and communicate findings in a way that's clear, compelling, and actionable.
- Self-motivated; must be able to work in a fast-paced environment with autonomy.
- Experience leveraging AI and automation tools to improve efficiency and performance.
Responsibilities
- Develop and execute customer marketing programs that increase customer engagement, satisfaction, and expansion revenue and report on results.
- Optimize customer onboarding communications to accelerate time-to-value and ensure new customers feel supported and empowered.
- Analyze customer behavior and product usage data to identify segmentation and messaging for upsell and cross-sell opportunities.
- Work closely with the Customer Success team to identify gaps in product adoption and connect customers with educational materials.
- Partner with Sales and Customer Success to track renewal processes and improve retention rates through proactive engagement strategies.
- Build a customer reference program, ensuring Sales has access to enthusiastic client advocates for referrals.
- Support customer-focused events, including webinars, product training sessions, and community-building initiatives, to increase engagement and customer loyalty.
- Collaborate cross-functionally with Product Marketing, Customer Success, and Sales to align on customer needs and ensure marketing efforts are tailored to drive value and engagement.
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