Senior Product Marketing Manager - Market Intelligence
New
Remote USFull-TimeSenior
Salary120,000 - 140,000 USD per year
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Job Details
- Experience
- 8+ years
- Required Skills
- Artificial Intelligence
Requirements
- 8+ years in Product Marketing, Market Intelligence, or a related upstream/innovation function within SaaS, Healthcare IT, or a related domain
- Post-secondary education in Marketing, Business or related field and/or equivalent work experience
- Demonstrated experience designing or formalizing a VOC or market research program
- Track record of translating qualitative market insight into structured business cases, personas, or strategic recommendations
- Familiarity with the health data and interoperability landscape — including payer, provider, and government/public health segments
- Working knowledge of health data standards (HL7 FHIR) is a meaningful advantage; intellectual curiosity about these topics is a baseline requirement
- Ability to hold a credible conversation with clinical, technical, and commercial stakeholders — and know which language to use with whom
- Demonstrated expert in field research: comfortable initiating and sustaining 1:1 conversations with senior external stakeholders.
Responsibilities
- Design and run a structured, repeatable Voice of the Customer research program spanning payers, providers, and government/public health segments
- Conduct 1:1 qualitative interviews, field conversations, and listening sessions with current customers, prospects, and industry stakeholders to surface unmet needs, market gaps, and emerging segment opportunities.
- Broker and maintain an ongoing feedback loop between market conversations and internal Marketing and Product teams
- Produce semi-annual Market Intelligence reports that surface trends, white space, competitive signals, and emerging segment opportunities
- Own the creation and maintenance of Source of Truth (SoT) documents for key market segments, competitive landscape, and customer insight — integrated into Smile's AI-in-the-loop marketing intelligence workflow
- Identify, define, and maintain User and Buyer personas across Smile's core market segments
- Synthesize qualitative market insights into quantifiable evidence that can support strategic and investment decisions
- Translate market intelligence into structured inputs — including business cases, opportunity assessments, and segment-level insights — that Marketing uses to inform and influence product roadmap conversations
- Partner with Smile's product team through Marketing's existing working relationship, ensuring the "why behind the what" is grounded in real market evidence
- Identify emerging regulatory requirements, international market signals, and niche clinical data needs that represent potential growth opportunities
- Work within Smile's Claude Enterprise environment as a core contributor to Marketing's AI-in-the-loop intelligence process
- Leverage AI tooling to accelerate the synthesis, formatting, and distribution of market insights and downstream marketing artifacts
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