- Define the vision and strategy for how Wunderkind ads – from ad formats and targeting to measurement and optimization.
- Partner deeply with engineering, data science, sales, client success, and partnerships to bring differentiated ads solutions to market.
- Act as the internal and external thought leader for advertising: shaping our point of view, informing GTM, and representing Wunderkind with clients and partners.
- Drive meaningful revenue impact, advertiser performance, and product differentiation in a fast-moving, highly competitive space.
- Develop and continuously refine the multi-year product vision and strategy for Wunderkind’s advertising products.
- Define where we play and how we win: inventory sources, identity strategy, targeting and optimization capabilities, measurement, and creative.
- Create a clear, opinionated product roadmap that balances foundational capabilities, experimentation, and strategic bets.
- Spend time with advertisers, agencies, and partners to deeply understand their goals, workflows, and constraints.
- Identify and quantify customer problems and opportunities across targeting, pacing, frequency, attribution, and incrementality.
- Translate qualitative and quantitative insights into clear product hypotheses, requirements, and experiments.
- Work closely with engineering, data, and design to deliver high-quality capabilities on time and with measurable impact.
- Write crisp PRDs / specs, define success metrics, and ensure we ship iterative, learn-fast increments rather than big-bang releases.
- Partner with data science to design experiments, test new optimization strategies, and measure performance lift over baselines.
- Collaborate with sales, marketing, and client success to define packaging, pricing, positioning, and enablement for advertising offerings.
- Support key client conversations as the product expert for Ads and help unlock/scale strategic deals.
- Monitor product performance, adoption, and revenue – and rapidly adjust the roadmap to maximize business and client impact.
- Align stakeholders, making tradeoffs, and keeping everyone focused on outcomes.
- Drive alignment with other product areas (identity, measurement, creative, AI/optimization) to ensure Ads is tightly integrated into the broader Wunderkind platform.
- Mentor PMs and help raise the bar on product quality, rigor, and execution across the org.
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