Product Marketing Manager - ChiroTouch
New
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PracticeTekHealthcare SaaS
United States, Eastern and Pacific time zonesFull-TimeManager
Salary113,125 - 127,791 USD per year
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Job Details
- Experience
- 5 to 7+ years
- Required Skills
- SalesforceHubSpot
Requirements
- 5 to 7+ years of experience in B2B SaaS marketing
- Healthcare or vertical SaaS experience preferred
- Comfortable operating in a highly visible role, regularly presenting strategy, performance, and recommendations to executive leadership
- Able to communicate clearly under scrutiny, defend decisions with data, and adapt quickly based on feedback
- Proven experience supporting go-to-market strategy, launches, and lifecycle marketing
- Strong ability to translate complex product capabilities into clear, compelling customer value
- Experience working cross-functionally with Product, Sales, and Revenue teams
- Familiarity with marketing automation platforms such as HubSpot
- Familiarity with CRM platforms such as Salesforce
- Strong organizational, planning, and execution skills with attention to detail
- Excellent communication and storytelling abilities, with a customer-first mindset
Responsibilities
- Lead and execute GTM strategy for new capabilities, bundles, and platform enhancements in alignment with the product roadmap.
- Develop clear, differentiated messaging that resonates with chiropractic practices across segments and growth stages.
- Partner with Product and Sales to define target audiences, value propositions, and competitive differentiation.
- Own lifecycle marketing strategy to support onboarding, adoption, engagement, and long-term customer success.
- Collaborate with Product, Sales, Brand, Enablement, and Revenue Operations to ensure consistent messaging and coordinated execution.
- Support sales readiness through launch planning, internal communications, and enablement assets that drive confidence and clarity.
- Ensure ChiroTouch messaging, tone, and visual identity remain consistent and aligned with broader PracticeTek brand direction.
- Track and analyze campaign and launch performance, sharing insights and recommendations with marketing and business leadership.
- Partner with cross-functional teams to support programs that drive account growth, solution adoption, and portfolio awareness.
- Contribute to the execution of campaigns, events, webinars, and partner programs that elevate ChiroTouch visibility and engagement.
- Support quarterly and annual marketing planning, ensuring priorities align with business objectives and market needs.
- Develop and maintain sales collateral, presentations, and competitive materials that support conversion and retention.
- Work with the Content team to produce customer-facing and sales-facing assets including case studies, webinars, and educational resources.
- Help surface customer insights and success stories that reinforce credibility and trust in the market.
- Coordinate with other Product Marketing Managers to support aligned narratives and opportunities across the PracticeTek ecosystem.
- Occasionally represent ChiroTouch at industry events, trade shows, or customer-facing engagements.
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