Product & Content Marketing Manager
New
I
InfinitFormManufacturing
Remote (US)Full-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3–5 years
- Required Skills
- HubSpotCanvaSEMrushAhrefs
Requirements
- 3–5 years of marketing experience at a B2B company
- Meaningful exposure to manufacturing, industrial, or supply-chain buyers
- A portfolio of published writing (blogs, whitepapers, customer stories, or scripts)
- Hands-on experience running email and nurture programs in HubSpot
- Working knowledge of SEO and analytics tools (GA4, Ahrefs, SEMrush)
- Track record of using data to shape content decisions
- Experience producing video for YouTube or similar channels including scripting to editing
- Comfort in Claude or Canva to design clean social graphics and lightweight assets
- Strong writing chops: ability to translate technical concepts (robotics, machine learning, computer vision, factory floor operations) into crisp, human copy
- A builder's mindset
Responsibilities
- Partner with Sales to create and maintain pitch decks, one-pagers, battle cards, case studies, and customer-facing collateral.
- Build and iterate on onboarding content for new customers, including getting-started guides, in-product walkthroughs, how-to videos, and training materials.
- Translate product releases and roadmap updates into crisp sales enablement materials and internal briefings.
- Interview customers and field teams to surface proof points, use cases, and ROI stories.
- Support product launches end-to-end: positioning, messaging, launch collateral, and internal enablement.
- Own the editorial calendar across the blog, YouTube, LinkedIn, X, and email.
- Write long-form content including blog posts, whitepapers, customer stories, and POV pieces.
- Produce and publish YouTube content: scripts, interviews, product walkthroughs, and customer stories, coordinating filming and editing.
- Run the social cadence: posts, graphics, and short-form video for LinkedIn and X.
- Build and ship lifecycle email programs in HubSpot including newsletters, nurture sequences, and product update emails.
- Measure what is working and what is not, and use SEO and analytics tools to optimize for engagement, organic traffic, and pipeline contribution.
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