Product Marketing Manager
New
Remote. Must be US-basedFull-TimeMiddle
Salary95,000 - 110,000 USD per year
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Job Details
- Experience
- 3–5 years
- Required Skills
- HubSpotGoogle WorkspaceAsana
Requirements
- 3–5 years of experience in product marketing, content marketing, or related role
- Experience in a B2B or SaaS environment
- Strong writing and storytelling skills across multiple content formats
- Experience developing positioning, messaging frameworks, and campaign narratives
- Ability to translate product capabilities into clear business value
- Experience creating sales enablement and product marketing content
- Strong cross-functional collaboration skills
- Excellent organization and ability to manage multiple priorities
- Experience with tools such as HubSpot, Asana, Google Workspace, or similar platforms (plus)
- Experience or familiarity with real estate, proptech, or learning & development tools (bonus)
Responsibilities
- Own product and platform positioning that supports full-funnel marketing efforts, from awareness through adoption.
- Develop messaging frameworks, value propositions, and persona-based narratives.
- Translate product capabilities into clear customer outcomes and differentiated value.
- Partner with Product, Demand Generation, Sales, and Customer Success to bring messaging to market.
- Support product launches with aligned positioning and supporting content.
- Develop sales enablement materials that communicate product value and use cases.
- Develop and execute product-related content supporting demand generation, sales enablement, and adoption.
- Create core assets including solution briefs, one-pagers, presentations, web copy, and campaign messaging.
- Own content development end-to-end, from concept through delivery.
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