Director, Marketing Operations
New
C
Convergent Energy and PowerClean Energy
United States or CanadaFull-TimeDirector
Salary145000 - 160000 USD per year
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Job Details
- Experience
- 7+ years of work experience
- Required Skills
- Google AnalyticsSEO
Requirements
- BA/BS degree in related field
- 7+ years of work experience developing and executing marketing strategies and tactics, data analysis, and reporting
- Expertise in digital marketing best practices and the latest digital analytics toolsets
- Experience with CRM software and a demonstrated ability to improve CRM reporting to inform marketing strategies
- A track record of success optimizing lead generation, lead advancement, and improving SEO
- Strong analytical skills and the ability to generate and interpret data to inform deliverables and meet goals
- Hands-on experience using AI tools (e.g., for content generation, segmentation, automation) to drive measurable marketing outcomes
- Excellent project management and collaboration skills
- Excellent verbal, written, and interpersonal communication skills
- Alignment with Convergent’s mission, values and a strong interest in the clean energy transition
- HubSpot CRM experience preferred
- Experience with content creation, curation and syndication a plus
Responsibilities
- Develop and execute marketing strategies and tactics that align with the broader marketing strategy in order to generate leads, expedite the sales cycle, and elevate the brand
- Develop and execute lead generation and lead nurturing strategies, campaigns, and tactics from multiple entry points within the marketing and sales funnel
- Lead, project manage, strategize, and implement Account-Based Marketing campaigns to accelerate priority deals through the sales pipeline
- Create the strategy for and optimization of paid and organic digital marketing channels (website, email, Google, GEO, LinkedIn, ads, YouTube)
- Serve as the liaison between Marketing and Business Development, communicating expectations and industry knowledge, influencing decisions, and solving roadblocks
- Develop and implement optimized marketing-to-sales pipeline workflows that support the Business Development team in lead tracking, nurturing, and advancement
- Establish and enforce ongoing standards for marketing data management within CRM software (HubSpot) to ensure consistent and accurate evaluation metrics across
- Execute on a reporting structure to provide actionable insights on marketing campaigns and tactics
- Own, manage, and optimize digital marketing and sales software and tools needed to perform against KPIs, including but not limited to: email marketing software, Google Analytics, search engine optimization (SEO and GEO), list management, etc.
- Own the Revenue Operations Dashboard to set targets for and track conversion rates by deal stage, by market, and by vertical; leverage data to drive and inform marketing strategies and influence sales and product decisions on an ongoing basis
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