- Develop and execute marketing strategies and tactics that align with the broader marketing strategy in order to generate leads, expedite the sales cycle, and elevate the brand
- Develop and execute lead generation and lead nurturing strategies, campaigns, and tactics from multiple entry points within the marketing and sales funnel
- Lead, project manage, strategize, and implement Account-Based Marketing campaigns to accelerate priority deals through the sales pipeline
- Create the strategy for and optimization of paid and organic digital marketing channels (website, email, Google, GEO, LinkedIn, ads, YouTube)
- Serve as the liaison between Marketing and Business Development, communicating expectations and industry knowledge, influencing decisions, and solving roadblocks
- Develop and implement optimized marketing-to-sales pipeline workflows that support the Business Development team in lead tracking, nurturing, and advancement
- Establish and enforce ongoing standards for marketing data management within CRM software (HubSpot) to ensure consistent and accurate evaluation metrics across
- Execute on a reporting structure to provide actionable insights on marketing campaigns and tactics
- Own, manage, and optimize digital marketing and sales software and tools needed to perform against KPIs, including but not limited to: email marketing software, Google Analytics, search engine optimization (SEO and GEO), list management, etc.
- Own the Revenue Operations Dashboard to set targets for and track conversion rates by deal stage, by market, and by vertical; leverage data to drive and inform marketing strategies and influence sales and product decisions on an ongoing basis
Google AnalyticsSEO