Director, Content Marketing
New
B
BoulevardVertical SaaS
Remote - USAFull-TimeDirector
Salary168000 - 200000 USD per year
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Job Details
- Experience
- 8–10+ years
- Required Skills
- FigmaSEOAsanaLooker
Requirements
- 8–10+ years in content marketing, editorial, or thought leadership roles
- 5+ years leading and building teams
- Proven experience building or scaling a modern content engine in a Vertical SaaS or technology company
- Deep understanding of how content drives business outcomes across brand, demand, and customer lifecycle
- Strong grasp of modern discovery, including SEO and emerging AI-driven search (AEO/GEO)
- Exceptional storytelling and editorial instincts
- Experience leading multi-format content strategies across written, social, and video content
- Track record of building scalable content systems
- Strong cross-functional leadership skills and experience partnering with Product Marketing, Demand, and Brand teams
- Analytical mindset with the ability to connect content efforts to measurable business impact
- Experience with proprietary research, community-led content, or new media formats is a plus
- Experience with AirOps
- Experience with CMS (Contentful)
- Experience with GA4 (Looker)
- Experience with Asana
- Experience with Figma
- Experience with AI tooling
Responsibilities
- Set the vision for Boulevard’s content strategy across formats, channels, and audiences
- Hire, develop, and lead a growing team of content marketers across editorial, social, and emerging formats
- Design a multi-format content ecosystem spanning editorial, social, video, customer storytelling, and thought leadership
- Establish a consistent, high-quality content cadence that extends beyond campaigns and launches
- Ensure content drives measurable impact across awareness, engagement, pipeline, and retention
- Design content for modern discovery, including SEO, AEO, and generative search experiences
- Adapt content strategy to how buyers increasingly engage with AI tools, zero-click results, and community-driven learning
- Continuously test and evolve formats, channels, and distribution strategies in response to changing behaviors
- Partner across the marketing ecosystem by working closely with Product Marketing, Demand Gen, and Brand & Creative
- Raise the bar for content quality and craft
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