- Support and contribute to Transcend's LinkedIn content calendar, producing posts that drive engagement and brand awareness—with a focus on expanding our audience and reach.
- Write and optimize BDR outbound sequences that are personalized, on-brand, and designed to generate pipeline.
- Produce a range of content formats including blog posts, case studies, sales decks, event content, and email nurture campaigns.
- Leverage AI tools to accelerate content production, editing, and scaling across channels without sacrificing quality or brand voice.
- Manage and maintain content workflows in HubSpot, ensuring content is properly tracked, deployed, and reported on.
- Collaborate across the team (product, events, partner, etc.) to ensure content is aligned to campaign goals, ICP messaging, and the buyer journey.
- Apply SEO/GEO best practices to written content to improve organic discoverability and contribute to Transcend's broader search presence.
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