Director, Growth Marketing
New
CanadaFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 7–10+ years
- Required Skills
- SalesforceSEO
Requirements
- 7–10+ years of experience in B2B demand generation or growth marketing
- 3+ years in a leadership role
- Proven track record of owning marketing-sourced pipeline and driving revenue impact in a SaaS environment
- Experience across SMB, mid-market, and enterprise segments with varied sales cycles
- Strong expertise in digital marketing channels including paid media, SEO/AEO, CRO, and lifecycle marketing
- Deep analytical capability with experience translating data into actionable growth strategies
- Hands-on experience with marketing and sales tools such as Salesforce, Marketo/Pardot, GA4, and advertising platforms
- Strong understanding of attribution models, funnel metrics, and performance optimization frameworks
- Experience managing external agencies and vendors with accountability for results and ROI
- AI-first mindset with experience leveraging modern tools to improve efficiency and marketing performance
- Strong leadership, communication, and cross-functional collaboration skills
Responsibilities
- Own the end-to-end growth marketing strategy, ensuring demand generation activities consistently deliver qualified pipeline and support revenue growth across SMB, mid-market, and enterprise segments
- Own and scale the full demand generation strategy across the entire buyer journey, from awareness to pipeline creation
- Take full accountability for marketing-sourced pipeline performance and its contribution to revenue targets
- Lead multi-channel campaign execution across paid search, paid social, display, email, webinars, and content programs
- Manage budget allocation, campaign performance, and ROI across channels and segments
- Oversee SEO, AEO, and CRO strategies to improve visibility, traffic, and conversion rates
- Design and optimize lead nurture programs to improve funnel progression and re-engagement
- Build strong alignment with Sales and Marketing Operations to ensure accurate attribution, lead quality, and funnel visibility
- Partner with external agencies to guide strategy, performance optimization, and execution quality
- Lead data-driven experimentation to identify bottlenecks and improve conversion across the funnel
- Provide clear reporting and forecasting on pipeline health, marketing performance, and revenue impact
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