- Assess, coach, and develop a demand generation team, identifying skill gaps and building individual development plans.
- Set clear performance expectations and create a culture of accountability, experimentation, and continuous improvement.
- Own the demand generation strategy and execution across the full buyer journey, from awareness through pipeline creation.
- Own 100% of marketing-sourced pipeline, with direct accountability for pipeline targets and marketing’s contribution to bookings.
- Scale and optimize multi-channel campaigns—paid search, paid social, digital display, email nurture, webinars, and interactive content.
- Manage budget allocation and pacing across channels and segments to ensure consistent lead flow and cost effectiveness.
- Own the organic growth strategy, including SEO and AI Engine Optimization (AEO).
- Drive conversion rate optimization (CRO) across landing pages, forms, and key conversion points.
- Track and optimize full-funnel metrics (MQL → SAL → SQL → Pipeline → ARR).
- Partner with Sales and Marketing Operations to ensure clean multi-touch attribution and accurate reporting.
- Forecast and report on marketing-sourced pipeline health and funnel performance.
- Partner with Sales Leadership to define and document sales funnel stages and collaborate on speed-to-lead metrics.
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