- Own the lead lifecycle from marketing-accepted lead through demo requested.
- Design and run nurture programs and journeys by segment and stage.
- Manage email deliverability, sending reputation, and list health.
- Build and run multi-channel account-based marketing (ABM) plays against named target accounts.
- Coordinate closely with sales teams to ensure marketing and sales plays are sequenced.
- Measure account-level engagement, pipeline influence, and demo generation.
- Continuously test subject lines, offers, and sequences to optimize conversion rates.