Director, Growth Marketing
New
P
PerfectServeHealthcare SaaS
Canada RemoteFull-TimeDirector
Salary160000 - 240000 CAD per year
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Job Details
- Experience
- 7–10+ years
- Required Skills
- SalesforceGoogle AnalyticsSEO
Requirements
- 7–10+ years of progressive experience in B2B demand generation
- At least 3 years in a people-leadership role managing and developing a team
- Experience operating across SMB, mid-market, and enterprise segments
- Proven track record of owning marketing-sourced pipeline targets and delivering measurable revenue impact in a scaled SaaS environment ($75M+ ARR preferred)
- Strong analytical mindset with the ability to go beyond reporting to surface insights and build actionable plans
- Deep experience with digital advertising, campaign management, SEO/AEO, CRO, and performance optimization across paid and organic channels
- Hands-on experience with Salesforce, Pardot/Marketo
- Hands-on experience with attribution platforms, 6sense, Clay
- Hands-on experience with Google Analytics, and Google/LinkedIn/Meta ad platforms
- AI-first mindset with demonstrated experience building agentic workflows and leveraging AI tools (Claude preferred)
- Experience managing external agency and vendor relationships (paid media, SEO, creative)
- A scaling mindset, thriving in optimizing an already in-motion growth engine
Responsibilities
- Assess, coach, and develop a demand generation team, identifying skill gaps and building individual development plans.
- Set clear performance expectations and create a culture of accountability, experimentation, and continuous improvement.
- Own the demand generation strategy and execution across the full buyer journey, from awareness through pipeline creation.
- Own 100% of marketing-sourced pipeline, with direct accountability for pipeline targets and marketing’s contribution to bookings.
- Scale and optimize multi-channel campaigns—paid search, paid social, digital display, email nurture, webinars, and interactive content.
- Manage budget allocation and pacing across channels and segments to ensure consistent lead flow and cost effectiveness.
- Own the organic growth strategy, including SEO and AI Engine Optimization (AEO).
- Drive conversion rate optimization (CRO) across landing pages, forms, and key conversion points.
- Track and optimize full-funnel metrics (MQL → SAL → SQL → Pipeline → ARR).
- Partner with Sales and Marketing Operations to ensure clean multi-touch attribution and accurate reporting.
- Forecast and report on marketing-sourced pipeline health and funnel performance.
- Partner with Sales Leadership to define and document sales funnel stages and collaborate on speed-to-lead metrics.
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