Strategist (Operational) - Influencer Marketing

New
K
KyraInfluencer Marketing
US East Coast BasedFull-TimeMiddle
Salary not disclosed
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Job Details

Experience
3–4 years

Requirements

  • 3–4 years in strategy, planning, insights, or branded content
  • Experience in a creator, beauty, or social-first brand
  • Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube
  • Deep understanding of TikTok culture, trend cycles, and platform-native audience behavior
  • Ability to translate brand identities into authentic, scroll-stopping creator content
  • Comfortable working with performance metrics, audience data, and platform insights
  • Ability to structure frameworks, make data actionable, and present performance narratives clearly
  • Exceptional brief-writing, storytelling, and presentation skills
  • Strong client presence with the ability to articulate ideas confidently and drive strategy forward

Responsibilities

  • Handle the end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs
  • Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals
  • Write high-quality briefs and strategic decks that inspire both clients and creators
  • Define and refine measurement frameworks for success across CPV, ER, and platform-specific KPIs
  • Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation
  • Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations
  • Handle cultural listening, market research, and platform trend tracking within the beauty category
  • Translate emerging insights into actionable campaign ideas and brand opportunities
  • Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals
  • Join client calls to present strategic recommendations and explain the “why” behind campaign decisions
  • Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback
  • Act as the strategic lead across your client portfolio—building relationships rooted in value and clarity
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