Director, Paid Social Performance Marketing
United StatesFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 10+ years
- Required Skills
- Artificial Intelligence
Requirements
- 10+ years of experience in performance or growth marketing, with ownership of large-scale budgets (8–9 figures)
- Deep expertise in paid social platforms, particularly Meta, and strong understanding of auction dynamics and optimization levers
- Proven experience designing and executing full-funnel marketing strategies across acquisition and brand-building efforts
- Strong knowledge of marketing measurement frameworks including attribution, incrementality testing, and MMM/MTA methodologies
- Hands-on experience leveraging AI, automation, or advanced analytics tools to improve marketing efficiency and decision-making
- Strong analytical and strategic thinking skills with the ability to simplify complex data into clear recommendations
- Demonstrated leadership experience building, scaling, and mentoring high-performing teams
- Excellent communication and stakeholder management skills with the ability to influence across functions and levels
Responsibilities
- Own and scale the paid social acquisition channel, managing a nine-figure annual budget and driving performance against CPA, ROAS, and growth targets
- Define and evolve full-funnel paid social strategy, expanding beyond lower-funnel optimization to include awareness and consideration impact
- Lead cross-functional collaboration with Creative, Analytics, Product, and Marketing teams to identify and execute high-impact growth initiatives
- Build and optimize a rigorous testing roadmap across audience targeting, creative performance, platform features, and campaign structure
- Translate complex measurement frameworks (MMM, MTA, incrementality testing, conversion lift studies) into actionable investment decisions
- Leverage AI, automation, and advanced tooling to improve campaign execution, reporting efficiency, and performance insights
- Oversee creative strategy and production in partnership with internal stakeholders and external agencies
- Lead, coach, and develop a high-performing performance marketing team across multiple levels
- Identify and launch new paid social opportunities, betas, and experimental initiatives to unlock incremental growth
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