Senior Manager, Social Media and Content Marketing
New
M
MinIOHigh-growth B2B technology
Remote, USFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 7+ years
- Required Skills
- Artificial IntelligenceCloud ComputingSEO
Requirements
- 7+ years in content marketing and social media management in a high-growth B2B technology, AI, or infrastructure software environment
- Proven track record of scaling content programs
- Exceptional writer and editor who can translate complex technical concepts into narratives
- Deep hands-on experience across LinkedIn, X, and YouTube
- Fluency in content management systems
- Fluency in marketing automation
- Fluency in AI-assisted production tools
- Strong working knowledge of GEO best practices
- Strong working knowledge of SEO best practices, including optimization for AI-powered search
- Experience with Profound strongly preferred
- Familiarity with AI technologies
- Familiarity with cloud computing technologies
- Familiarity with data infrastructure technologies
- Familiarity with storage technologies
- Sound judgment, strong project management instincts
- Collaborative, proactive can-do attitude
Responsibilities
- Develop and own a comprehensive content marketing strategy that aligns with MinIO's corporate brand and AI-centric company narrative
- Translate deeply technical concepts into compelling storylines that help advance the company vision
- Create, maintain and drive an editorial calendar that delivers consistent, high-quality content across all owned channels
- Leverage AI tools thoughtfully across the full content workflow (writing, editing, video creation)
- Craft exceptional content across formats: social posts, blog articles, video scripts, executive POVs, newsletters, and other assets
- Serve as a strong in-house writer and editor with sharp attention to detail producing work that reflects the MinIO brand voice
- Partner with communications, product marketing, and sales to translate cross-functional priorities into content
- Proactively develop differentiated blog and content strategies for product launches and major announcements
- Own and advance MinIO's social presence across LinkedIn, X, YouTube, and other relevant channels
- Develop platform-specific organic and paid content strategies with a consistent cadence of creative ideas
- Transform MinIO's employee advocacy program: design effective operations and execution
- Own and optimize executive advocacy across social platforms, developing content and a posting cadence
- Monitor social media trends, platform changes, and brand mentions
- Transform the MinIO newsletter from an information vehicle into a growth mechanism
- Lead MinIO's generative engine optimization (GEO) and search engine optimization (SEO) efforts across owned content
- Build and maintain a framework for optimizing content discoverability
- Establish and own the KPIs and measurement system for content, social, and AI search visibility
- Manage a content and social budget with discipline, allocating resources across AI tools, content production, and paid distribution
- Provide regular reporting and data-driven insights in weekly marketing meetings and quarterly business reviews
- Continuously optimize strategies based on performance data, bringing a test-and-learn mindset
- Act as a spirited collaborator who plans, executes, measures, and communicates with equal rigor
- Partner closely with communications, product marketing, brand, and sales teams to ensure content and social programming is tightly integrated
- Champion the content and social function internally
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